PLOT : A sweeping portrait of Battista “Pinin” Farina, founder of a small artisanal body shop that grew into Pininfarina, a global symbol of Italian design, elegance, and craftsmanship. The film traces the evolution of a family dream that became an international benchmark for style and innovation, reflecting the essence of Made in Italy. Through nearly a century of history, it follows the brand’s journey alongside Italy’s own transformation—from the post-war era and economic boom to crisis and digital reinvention. Combining archival footage and rare testimonies from leading figures in design, business, and sport, it captures the enduring legacy of an Italian icon.
Length 0h 52min
Cast
Piero Ferrari, Luca Cordero di Montezemolo, Giorgetto Giugiaro,
Distribution Rai Teche
Production Flair Media Production, Rai Documentari
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