PLOT : A sweeping portrait of Battista “Pinin” Farina, founder of a small artisanal body shop that grew into Pininfarina, a global symbol of Italian design, elegance, and craftsmanship. The film traces the evolution of a family dream that became an international benchmark for style and innovation, reflecting the essence of Made in Italy. Through nearly a century of history, it follows the brand’s journey alongside Italy’s own transformation—from the post-war era and economic boom to crisis and digital reinvention. Combining archival footage and rare testimonies from leading figures in design, business, and sport, it captures the enduring legacy of an Italian icon.
Marina Loi, Flavia Triggiani. Marina Loi and Flavia Triggiani are an acclaimed directing duo known for refined documentary storytelling. They gained international attention with Lady Gucci (2020), followed by Ghost Detainee (2022), strengthening their reputation for precision and cinematic clarity. Recently focused on “Made in Italy” excellence, they explore Italian cultural identity and heritage brands. Their latest work, Storia di una Leggenda: Pininfarina, traces the evolution of the Pininfarina legacy from artisanal roots to global design leadership.
Length 0h 52min
Cast Piero Ferrari, Luca Cordero di Montezemolo, Giorgetto Giugiaro,
Distribution Rai Com
Production Flair Media Production, in collaboration with Rai Documentari
- Fri July 107:45 PMOutdoorSpirit TheatreDistillery DistrictToronto
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