Fashion Frames.

[ The Exhibition ]

Where style becomes cinema.

From an idea and curated by Stefano Dominella, Fashion Frames offers a journey through the elegance and creativity that characterise Italian fashion — an exclusive selection of works and gowns from the most prestigious houses in Italy.

Each creation tells a story of craftsmanship, innovation and passion — a testament to Italy's lasting influence on the global fashion scene. Italy has "dressed" the entire world, from Hollywood divas to the great figures of international history, creating a global stylistic revolution that has changed the history of our country.

Italian fashion has always kept up with the times, very often dictating the rules. In the 1950s it was cinema itself that showed the world that a new Italian couture trend was emerging in Rome. The capital was transformed into the "Hollywood on the Tiber" — the Italian-style dream factory.

Cinema and celebrity immediately became a vehicle and privileged tool for Italian fashion. The Hollywood stars who arrived in the capital began wearing the creations of the then-nascent Italian houses — triggering a style revolution throughout the world.

Drawn from important private historical archives and from the personal historical archive of curator Stefano Dominella, the exhibition gathers gowns worn by iconic actresses who marked and dictated new styles — from the draperies that surround Lana Turner to the empire-line of Audrey Hepburn, from the mermaid that envelops Anita Ekberg in La dolce vita to Sofia Loren's unforgettable red dress in Pane, amore e….