PLOT : Adriano Olivetti’s death in February of 1960 put the Olivetti company in a challenging position. No longer under the control of the Italian visionary, the company was forced to undergo a change of ownership and business strategy. From Olivetti’s death to the 1990s, Olivetti restored its long-standing reputation and became a competitive producer once again while remaining true to the company’s roots. In this documentary, audiences will hear from historians and designers, alongside archival materials, on how the Olivetti brand continued its success in a time of uncertainty.
Davide Maffei. is an Italian writer and director. Living and working in Modena, many of Maffei’s films centre around themes of design in different industrial companies. Maffei’s first film was Villaggio Eni, A pleasant stay in the future (2013). The film follows two men who build an architectural social experiment to create a tourist spot for oil company’s workers and their families. In 2014 Maffei directed Tellurica: Racconti dal cratere, which recounts the stories of 10 people that experienced the Emilia earthquakes in 2012. Maffie is the co-founder of Gilson Productions focused on short films and commercial productions. His most recent documentaries Prospettiva Olivetti and Paradigma Olivetti (2020), follow the history of the iconic Italian industrial company.
Length 1h 28min